California's Historic SB 729 IVF Insurance Mandate Officially Goes Live in 2026

As of January 1, 2026, California's Senate Bill 729 officially mandates large-group health plans to cover comprehensive infertility treatments, including up to three IVF egg retrievals and unlimited embryo transfers. Crucially, the legislation expands the definition of infertility to include LGBTQ+ and unpartnered individuals, removing previous discriminatory barriers to family building.

  • Business Insight: This legislative milestone unlocks a massive wave of newly insured patients in the largest state economy in the US. For B2B stakeholders, this signals a sudden surge in demand for clinic capacity, lab consumables, and digital patient-management platforms. Additionally, cross-border agencies should note that while insured patients may stay domestic, self-funded or exempt patients will increasingly seek "value-based" medical tourism options in regions like Mexico or Asia.

  • 【Keywords】: #CaliforniaIVF #SB729 #IVFInsurance #MarketBoom

  • 【Source】: RESOLVE: The National Infertility Association / California Legislative Information (Feb 2026)

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