California's SB 729 IVF Insurance Mandate Takes Effect in 2026, Reshaping the US Fertility Market

Assisted Reproduction
Written By camellia chen

  • 【Abstract】: (Policy Update) As of January 2026, California's landmark Senate Bill 729 (SB 729) is officially going into effect, mandating large-group health plans to cover comprehensive infertility diagnosis and treatments, including up to three IVF egg retrievals and unlimited embryo transfers. Crucially, the law updates the definition of infertility to ensure equal access for LGBTQ+ individuals and single parents.

  • Business Insight: This legislative milestone unlocks a massive wave of newly insured patients in the largest US state economy. For CMTF B2B stakeholders, this signals a sudden surge in demand for clinic capacity and lab automation. Meanwhile, self-funded patients or those on exempt plans will increasingly seek "value-based" medical tourism options in regions like Mexico or Asia to bypass local clinic bottlenecks and high out-of-pocket costs.

  • 【Keywords】: #CaliforniaIVF #FertilityInsurance #CrossBorderIVF

  • 【Source Link】: RESOLVE: The National Infertility Association - SB 729 Update

camellia chen
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