Market Data: "Egg Freezing Gift Packages" Become Top-Selling Wellness Item Post-Valentine’s Day
【Abstract】: (Consumer Behavior) E-commerce data from JD Health and Tmall shows a surprising trend: "Fertility Assessment" and "Egg Freezing Down Payment" gift cards were among the top-selling health items during the Valentine’s period (Feb 14-16), with a 200% YoY increase. Purchases were largely driven by parents gifting them to single daughters and partners gifting them for future security.
Business Insight: Fertility preservation is becoming a "Lifestyle Product." Marketing strategies are shifting from "Medical Necessity" to "Empowerment Gifting." Clinics should design transferable "Gift Cards" and collaborate with lifestyle brands to normalize egg freezing as a standard wellness purchase.
【Keywords】: #SheEconomy #FertilityGifting #ConsumerHealthTrends
