机遇与新局｜入境医疗论坛：9 月杭州站回顾 × 11 月北京大会前瞻Inbound Medical Tourism Forum Recap & Preview
前言Preface
继 9 月杭州首届入境医疗论坛引爆行业热议后，CMTF 正和・国际医疗旅游展在强化出境医疗的基础上，持续发力助推入境医疗发展，将于 11 月 19-21 日在北京・中国国际展览中心（朝阳馆）举办的第二十八届北京国际医疗旅游展览会上，再度设立入境医疗全产业链专题板块。Building on the momentum of September's Hangzhou Forum, CMTF 2026 Beijing (Nov 19–21) will feature a dedicated Inbound Healthcare Pavilion.
深耕行业 11 年，CMTF 始终引领跨境医疗展会风向。作为年度规模最大、影响力最大的跨境医疗展览会议，本届北京站将齐聚来自全球30 余个国家和地区、超 300 家高端医疗机构—— 美国、俄罗斯、阿联酋、日本、泰国、格鲁吉亚等国际医疗力量同台亮相。主题展区将全力搭建「中国医疗机构 - 海外客源渠道 - 跨境配套服务商」B2B 对接平台，助力国内医疗机构对接全球转诊资源，帮助海外推广、代理、转诊服务商对接中国优质医疗供给，打通入境医疗完整商业闭环。Bringing together 300+ leading medical institutions from 30+ countries, this premier event will offer an exclusive B2B matchmaking hub connecting Chinese hospitals with global referral channels and service partners to close the loop on inbound medical travel.
邀您共赴年度盛会，共同把握入境医疗历史性产业机遇！Join us in Beijing to unlock historic inbound healthcare opportunities!
👆参展/演讲 联系主办方Organizer👆
PART 01 Beijing Preview
北京旗舰大会前瞻 同期入境医疗配套活动框架
更多2025北京精彩回顾可点击More 2025 Beijing CMTF Review：
PART 02 Hangzhou Recap
杭州入境医疗论坛精彩回顾
2026年9月4日，杭州。在这场聚焦“入境医疗新趋势”的行业盛会上，来自头部私立医疗机构、跨境服务平台、法律界及数字营销领域的专家齐聚一堂。On September 4, 2026, industry experts gathered in Hangzhou to explore new frontiers in inbound medical tourism.
过去三年，中国重点涉外医院接诊国际患者数量累计增长超73.6% 。这一庞大数字的背后，是中国医疗正从过去的“偶发性接诊”走向系统性的“全球化出海”。With a 73.6% surge in international patients over three years, Chinese healthcare is shifting from sporadic intake to systematic global expansion.
通过深入研读各专家的前沿分享，我们不难发现：全球医疗旅游的底层逻辑正在重构，单靠“性价比”的时代已经结束，取而代之的是对技术壁垒、系统交付、合规底盘和信任生态的全面角逐。As global medical tourism moves beyond pure cost-effectiveness, competition now centers on clinical excellence, delivery systems, compliance, and trust. Here are the forum's key takeaways.
以下是本次大会核心内容的深度回顾与归纳。The following is an in-depth review and summary of the conference's core takeaways.
#入境医疗 #跨境医疗 #InboundMedical #Hangzhou #MedicalTourism
01 认知重塑——时代的窗口与中国的全球定位 Cognitive Reshaping
在全球化浪潮中，明确自身定位是破局的第一步。入境医疗不仅是一门生意，更是一场国家级医疗软实力的输出。In the wave of globalization, defining one's positioning is the first step to making a breakthrough. Inbound medical tourism is not just a business; it is the export of a nation's soft power in healthcare.
Alchium CEO Li Feng
全球市场的演变：从“便宜”到“价值” Evolution of the Global Market: From "Cheap" to "Value"
Alchium知元医链CEO李丰指出，全球医疗旅游市场正经历重构，预计到2035年市场规模将达到1260亿至2930亿美元。在这个巨大的蓝海中，患者跨境就医的驱动力已不再仅仅是“便宜”，而是升级为对“更快、更可负担、更连续”的综合价值追求 。Alchium CEO Li Feng noted that global medical tourism is evolving into a $126B–$293B market by 2035. Amid high healthcare inflation, massive backlogs (e.g., NHS's 7.36M waitlist), and telemedicine growth, patients now prioritize comprehensive value—faster, affordable, and continuous care—over low prices.高医疗通胀、漫长的专科等候时间（如英国NHS长达736万条的等待路径）以及远程医疗的普及，共同改变了患者对价格、时间和距离的衡量标准。High medical inflation, agonizingly long wait times for specialists (e.g., the UK's NHS with a backlog of 7.36 million treatment pathways), and the popularization of telemedicine have collectively changed how patients weigh price, time, and distance.\\
打破海外认知的“三重断层”Breaking the "Triple Disconnect" in Overseas Perception
尽管市场广阔，但信医健康董事总经理胡艺缤敏锐地指出了当前海外对中国医疗认知的“三重断层”：首先是“只见树木不见森林”，海外患者仅认识到某些单点技术，对中国医疗整体水平缺乏认知；Despite the vast market, Hu Yibin, Managing Director of Sinic Health, acutely pointed out the "triple disconnect" in how Chinese healthcare is currently perceived overseas. First is "missing the forest for the trees"—overseas patients only recognize certain isolated technologies, lacking an understanding of China's overall medical prowess.其次是“萌芽无声量”，虽然有过境免签等政策红利，但多靠散客自发传播，未能形成类似韩国医美或泰国辅助生殖的强势专科标签；Second is "growth without a voice"—despite policy dividends like transit visa exemptions, the industry still relies heavily on spontaneous word-of-mouth from individual travelers, failing to form dominant specialty tags like South Korea's medical aesthetics or Thailand's assisted reproduction.
最后是“被‘便宜’绑架”，技术传播仍旧与低价挂钩，极易陷入同质化的价格战泥潭 。要打破这一僵局，必须坚持“技术第一”的核心竞争力排序。Finally, being "hijacked by 'cheapness'"—the promotion of technology is still tied to low prices, making it incredibly easy to fall into the quagmire of a homogenous price war. To break this deadlock, the industry must adhere to a core competitiveness hierarchy that prioritizes "technology first".
战略的克制与聚焦：“1×1×1”法则Strategic Restraint and Focus: The "1×1×1" Rule
面对广阔市场，许多医院的国际化战略往往流于口号。李丰强调，不要用国际患者来“试错”战略，医院国际化必须过三道门：临床门（是否有不可替代的技术）、市场门（是否有真实需求）和组织门（是否授权跨部门协同）。Li cautioned hospitals against using international patients for trial-and-error strategies. Hospital globalization requires clearing three hurdles: clinical differentiation, validated demand, and cross-departmental alignment.他提出务实的“1×1×1”战略：即锁定1个核心病种、深耕1个优先市场、跑通1条从预审到随访的完整路径。和睦家医疗也正顺应这一趋势，依托其多年沉淀的国际化医疗标准和遍布海内外的资源网络，实现了从“出境”资源对接向“入境”引流的华丽转身，构筑起全球患者新选择的统一入口。He proposed a focused "1×1×1" formula: one core condition, one priority market, and one streamlined pathway from intake to follow-up. Leveraging international standards and expansive networks, United Family Healthcare (UFH) exemplifies this pivot from outbound referrals to attracting inbound global traffic.
02 硬核实力—以复杂重症与特色专科构建护城河 Hardcore Strength
无论是复杂的肿瘤诊疗还是独具特色的中西医结合，过硬的医疗技术和创新的临床方案，永远是吸引国际患者的“定海神针”。Whether it's complex oncology treatments or unique integrative medicine combining Chinese and Western practices, exceptional medical technology and innovative clinical protocols will always be the "anchor" that attracts international patients.
质子治疗与国际标准接轨Aligning Proton Therapy with International Standards
美中嘉和集团的余奇主任详细展示了质子治疗在高端入境医疗中的巨大潜力。作为一种“定向爆破”技术，质子治疗能将更多剂量沉积在肿瘤内部，最大限度保护周围正常组织。数据表明，质子治疗能使严重副作用的发生风险降低三分之二。Director Yu Qi of Concord Medical Group thoroughly demonstrated the immense potential of proton therapy in high-end inbound medical tourism. Acting as a "targeted demolition" technique, proton therapy can deposit a higher dose inside the tumor while maximally protecting surrounding normal tissues. Data shows that proton therapy can reduce the risk of severe side effects by two-thirds.在落地路径上，美中嘉和不仅配备了顶尖的超导回旋加速器和360度旋转机架，还作为妙佑医疗国际（Mayo Clinic）认证的国际转诊医疗机构，为患者提供双重权威的国际会诊服务。其展示的10岁男童颅底血管肉瘤及多例头颈部、肺部肿瘤患者的成功治疗，成为中国尖端放疗技术的有力背书。 In terms of implementation, Concord Medical is not only equipped with top-tier superconducting cyclotrons and 360-degree rotating gantries, but as an internationally referred medical institution certified by the Mayo Clinic, it also provides patients with dual-authority international consultation services. The successful treatment cases showcased—including a 10-year-old boy with a skull base angiosarcoma and multiple patients with head, neck, and lung tumors—serve as a powerful endorsement of China's cutting-edge radiotherapy technology.
贯穿全程的三级MDT决策体系 A Comprehensive Three-Tier MDT Decision System
美中爱瑞肿瘤医院徐腾分享了国际肿瘤患者来华治疗的关键——真正有效的治疗决策。他指出，当前跨境肿瘤诊疗面临信息、意见、决策、实施和随访“五大断裂”。为了将多语言医疗资料高效转化为可决策的临床信息，美中爱瑞首创了“全程实时三级MDT（多学科诊疗）模式”。Xu Teng from Arion Cancer Center shared the key for international oncology patients coming to China for treatment: truly effective treatment decision-making. He pointed out that current cross-border oncology care faces "five major disconnects": in information, opinions, decision-making, implementation, and follow-up. To efficiently transform multilingual medical records into actionable clinical information, Arion pioneered the "Full-Process Real-Time Three-Tier MDT (Multidisciplinary Team) Model".
一级MDT负责日常复盘与方案调整；Tier 1 MDT is responsible for daily reviews and protocol adjustments;
二级MDT应对重要治疗节点；Tier 2 MDT addresses key treatment milestones;
三级MDT则汇聚中外专家攻坚疑难复杂病例。 Tier 3 MDT brings together domestic and foreign experts to tackle difficult and complex cases.
例如一例78岁高龄伴有大量腹水、高度疑似卵巢癌的患者，MDT团队通过超声影像捕捉到三个“不匹配”信号，果断调整取材策略，最终确诊为弥漫大B细胞淋巴瘤，避免了不必要的减瘤手术，并在4.5个月后实现了完全代谢缓解（CMR）。For instance, in the case of a 78-year-old patient with severe ascites and highly suspected ovarian cancer, the MDT caught three "mismatched" signals from ultrasound imaging and decisively adjusted the biopsy strategy. The patient was ultimately diagnosed with diffuse large B-cell lymphoma, avoiding unnecessary debulking surgery and achieving a complete metabolic response (CMR) after 4.5 months.
3. “医+康养+文旅”的特色融合产品The Featured Integrated Product of "Medicine + Wellness + Cultural Tourism"
迦南肿瘤医院则从另一维度展示了中国医疗的文化魅力。他们针对外籍人士推出了“中医游学与体检旅游融合产品”。Canaan Cancer Hospital demonstrated the cultural charm of Chinese healthcare from a different dimension. They launched an "Integrated TCM (Traditional Chinese Medicine) Study Tour and Screening Tourism Product" tailored for foreigners.
通过为国际中医爱好者提供定制化的高端中医大师工作坊、为寻求文化体验的游客提供肿瘤早筛与旅游结合的服务，以及为亚健康人群提供中医调养，迦南成功将原本冰冷的医疗流程转化为充满人情味的文化体验。这种将“效率优先”转向“质量优先与人性关怀”的转变，极大增强了中国医疗的海外吸引力。By offering customized high-end TCM master workshops for international TCM enthusiasts, combining early cancer screening with tourism for those seeking cultural experiences, and providing TCM wellness treatments for sub-healthy populations, Canaan has successfully transformed a traditionally cold medical process into a culturally rich experience full of human touch. This shift from "efficiency-first" to "quality and humanistic care-first" has vastly enhanced the overseas appeal of Chinese healthcare.
03 服务闭环——填平“断裂带”，打造全链路交付系统 Service Closed-Loop
技术让患者有了来的理由，但卓越的服务交付系统决定了患者能否顺利抵达并安心接受治疗。Technology gives patients a reason to come, but an excellent service delivery system determines whether they can arrive smoothly and undergo treatment with peace of mind.
弥合多方交接的断点Bridging the Disconnects in Multi-Party Handoffs
LumaLink Global的海外市场总监Diego Neves直击行业痛点：患者从离开视线到抵达中国医院之间的这段路程，往往是“三不管地带”。Diego Neves, Overseas Market Director at LumaLink Global, hit the nail on the head regarding the industry's pain point: the journey from the moment the patient leaves the referring partner's sight to their arrival at the Chinese hospital is often a "no man's land".作为国际医疗的交付层，他们精心设计了四次关键交接（4 Hand-offs）：从合作方到LumaLink的病历交接、从LumaLink到医院的双语结构化病历递交、出院时双语跨国随访文件的转换、以及最终交还给合作方的长效管理。这种机制保证了“患者关系属于合作伙伴，临床决策属于医院，而链路的完整性由交付层保障”。Acting as the delivery layer of international healthcare, they have meticulously designed four critical hand-offs: the transfer of medical records from the partner to LumaLink, the submission of bilingual structured records from LumaLink to the hospital, the conversion of bilingual cross-border follow-up documents upon discharge, and finally, the handover back to the partner for long-term management. This mechanism ensures that "the patient relationship belongs to the partner, the clinical decisions belong to the hospital, and the integrity of the chain is guaranteed by the delivery layer".
建立七环全周期服务标准Establishing a Seven-Ring Full-Lifecycle Service Standard
信医健康胡艺缤提出，国际医疗服务的边界必须从“医院内”延伸至“全周期”。她勾勒了“七环全周期服务标准”Hu Yibin from Sinic Health proposed that the boundaries of international medical services must extend from "inside the hospital" to the "full lifecycle". She outlined a "Seven-Ring Full-Lifecycle Service Standard":：
1). 双语受理与24h反馈Bilingual reception and 24-hour feedback；
2). 行程规划与签证协助Itinerary planning and visa assistance；
3). 双语陪诊与专家门诊Bilingual escort and specialist outpatient visits；
4). 康复分级回访与健康管理Tiered rehabilitation follow-ups and health management；
5). 中医调理TCM wellness conditioning；
6). 深度文化体验In-depth cultural experiences；
7). 跨境理赔与双语文书 Cross-border claims processing and bilingual documentation.
患者回国并非终点，长期随访带来的复购和转介绍才能让客户生命周期价值（LTV）实现翻倍。A patient's return home is not the end. Only the repeat purchases and referrals brought about by long-term follow-up can truly double the Customer Lifetime Value (LTV).
闭环生态的协同网络A Synergistic Network of a Closed-Loop Ecosyste
和睦家医疗在此方面拥有强大的实战经验。依靠其体系内的800多名全职双语医生以及遍布国内外的知名合作网络（如解放军总医院、梅奥诊所等），和睦家能够根据患者需求高效转诊。United Family Healthcare (UFH) boasts strong practical experience in this area. Relying on over 800 full-time bilingual doctors within its system and a renowned cooperative network at home and abroad (such as the PLA General Hospital and Mayo Clinic), UFH can efficiently facilitate referrals based on patient needs.
例如在支持一位45岁印度多发性骨髓瘤患者来华进行CAR-T治疗时，不仅协调了医疗签证、抗感染调整方案，还确保了出院后的远程随访结构化运作；在治疗一位240公斤的英国减重患者时，利用中国原创的微创内镜技术和个体化操作方案，实现了十多分钟完成支架放置并高效康复。For example, when supporting a 45-year-old Indian patient with multiple myeloma who came to China for CAR-T therapy, UFH not only coordinated the medical visa and anti-infection adjustment protocols but also ensured the structured operation of remote follow-ups post-discharge. In another case treating a 240kg British patient for weight loss, they utilized an original Chinese minimally invasive endoscopic technique and a personalized operational protocol, completing the stent placement in just over ten minutes and achieving highly efficient recovery.
04 信任底盘——从“能来”到“敢来”的合规与营销 Trust Foundation
无论是高端医疗资源还是无缝服务体验，其最终落脚点都是“信任”。在陌生的跨国体系中，合规是成交的底盘，而精准营销则是建立信任的放大器。Whether it's high-end medical resources or a seamless service experience, the ultimate anchor is "trust." In an unfamiliar cross-border system, compliance is the foundation for closing the deal, while precise marketing serves as an amplifier for building trust.
1. 合规即名片，标准即门槛Compliance is the Calling Card, Standards are the Threshold
方乐律师一针见血地指出：患者在签约付款前，内心深处其实在问“把生命、隐私和钱交给你，出了问题谁负责？”。患者最不敢托付的往往是三个时刻：承诺（Promise）、收费（Payment）和病历（Records）。Lawyer Fang Le incisively pointed out that before signing a contract and making a payment, patients are deep down asking: "If I hand over my life, privacy, and money to you, who takes responsibility if something goes wrong?". The moments patients are most hesitant to commit to are often threefold: the Promise, the Payment, and the Records.
方律师提出了“四张清单”将合规转化为成交能力Lawyer Fang proposed "Four Checklists" to transform compliance into deal-closing power:：
服务边界清单：明确谁提供服务、异常时找谁。Service Boundary Checklist: Clearly define who provides the service and who to contact in case of anomalies.
双语告知与确认清单：确保患者能复述即将面对的风险，才是真正的知情同意。Bilingual Notification and Confirmation Checklist**: Ensure the patient can reiterate the risks they are about to face; only then is it true informed consent.
费用透明清单：既是患者的安全感，也是机构的证据链。Fee Transparency Checklist: This serves both as a sense of security for the patient and a chain of evidence for the institution.
异常响应清单：发生问题时，明确第一责任人和响应时效。Anomaly Response Checklist**: Clarify the primary responsible party and the response timeframe when problems occur.
信医健康胡艺缤也强调，合规必须前置。医疗数据跨境传输需遵循“最小必要+本地化存储+脱敏传输”三重保障，而协议中也必须嵌入国际医疗仲裁条款，以此构筑行业准入门槛。Hu Yibin of Sinic Health also stressed that compliance must be proactive. Cross-border medical data transmission must follow the triple safeguards of "minimum necessity + localized storage + desensitized transmission," and international medical arbitration clauses must be embedded into agreements to build the industry's entry barriers.
2. 数字化获客与搜索引擎优化 (SEO/GEO)
如何让海外患者找到并信任我们？香港医立（P Brand Group）的蔡晓凤分享了基于搜索引擎和社交媒体的持续获客策略。在人工智能飞速发展的今天，传统SEO正向GEO（Generative Engine Optimization，生成式引擎优化）演进。How do we ensure overseas patients can find and trust us? Choi Hiu Fung from Hong Kong's P Brand Group shared continuous client acquisition strategies based on search engines and social media. In today's era of rapid AI development, traditional SEO is evolving into GEO (Generative Engine Optimization).
通过强化图片SEO、完善结构化标记、发布高价值原创科普以及在各大平台上积累品牌提及量（Brand Mentions），机构的专业内容更容易被Google AI Overview和ChatGPT等生成式AI采纳和推荐。结合SEM（搜索引擎营销）的高意向转化以及Meta（Facebook/Instagram）的品牌触达，搭配高效响应的自动化客服系统（如WhatsApp API），能够显著缩短客户等待时间，有效降低潜客获取成本（CPL）并提升转化率（CVR）。By enhancing image SEO, refining structured markup, publishing high-value original educational content, and accumulating brand mentions across major platforms, an institution's professional content becomes more likely to be adopted and recommended by generative AI tools like Google AI Overview and ChatGPT. Combining the high-intent conversion of SEM (Search Engine Marketing) with brand outreach on Meta (Facebook/Instagram), and pairing this with a highly responsive automated customer service system (such as WhatsApp API), can significantly reduce client wait times, effectively lower the Cost Per Lead (CPL), and boost the Conversion Rate (CVR).
05 结语：交响与共建，开启入境医疗新纪元 Conclusion
从杭州大会的密集分享中，我们清晰地看到，中国入境医疗已经跨越了“拼价格、拼硬件”的初级阶段，正迈向以“前沿技术、系统服务、合规保障、文化体验”为核心的生态战。China's inbound medical travel has moved beyond price wars into an ecosystem play anchored in clinical barriers, full-chain delivery, compliance, and cultural care.
正如李丰所言，复杂治疗建立理由，中国式康复形成差异，数字化协同消除距离。当顶尖的质子中心、严谨的MDT团队、充满文化底蕴的中医康养，与合规的法务底盘、无缝的交付系统及精准的AI营销网络交织在一起时，中国医疗出海的宏伟画卷已然展开。As Li Feng noted, complex care drives demand, Chinese-style rehabilitation creates differentiation, and digital tools bridge distance. Integrating proton therapy, MDT teams, and TCM wellness with strong compliance and AI marketing charts China’s global healthcare roadmap.
未来，谁能率先把标准建起来，把闭环跑通，谁就能真正把“中国治疗”打造成响亮世界的全球品牌，让全球患者不仅“能来”，更“敢来”并“托付”。复杂重症与特色专科构建“护城河”。Standardizing delivery and closing the commercial loop will forge "Chinese Treatment" into a trusted global brand—anchored by clinical excellence in critical and specialized care.
无论是复杂的肿瘤诊疗还是独具特色的中西医结合，过硬的医疗技术和创新的临床方案，永远是吸引国际患者的“定海神针”。Critical care and featured specialties are the moat. Advanced clinical technology and tailored protocols—from oncology to integrative care—are the true anchors for international patients.
11月19–21日｜北京·中国国际展览中心（朝阳馆）
November 19–21 | CIEC (Chaoyang Hall), Beijing
正和会展欢迎入境医疗相关供应链和配套服务机构积极布局，强势加入！Zhenghe Exhibition invites inbound healthcare supply chain and service partners to join us!
让全球患者看见中国医疗旅游的优势，助力中国医疗走向世界，共拓入境医疗新蓝海！Showcase China's medical excellence to global patients, take Chinese healthcare to the world, and seize the new blue ocean together!
