入境医疗成为跨境医疗新增长极，9 月杭州论坛启幕，北京、上海接续接力 | Inbound Healthcare China Tour-Hangzhou First
过去十余年，中国跨境医疗旅游行业的主线是国内患者出境赴海外就医。但近两年，市场风向发生反转，“入境医疗”正成为跨境医疗的全新增长曲线。随着东南亚、中东、中亚及“一带一路”沿线国家患者需求集中爆发，行业正大步迈向百亿美元规模的新赛道！Over the past decade, the main theme of China's cross-border medical tourism industry has been domestic patients traveling overseas for medical care. However, in the past two years, the market trend has reversed, and "inbound healthcare" is becoming a brand-new growth curve for cross-border healthcare. With the explosive growth in patient demand from Southeast Asia, the Middle East, Central Asia, and countries along the "Belt and Road" initiative, the industry is rapidly marching towards a new track worth tens of billions of dollars!
面对这一历史性机遇，自2015年起深耕跨境医疗旅游领域的标杆平台——CMTF 正和·国际医疗旅游展重磅升级，全新设立入境医疗全产业链专题板块，全力搭建「中国医疗机构 ↔ 海外客源渠道 ↔ 跨境配套服务商」的 B2B 精准对接平台。Seizing this historic opportunity, CMTF (China International Medical Tourism Fair)—a benchmark platform deeply rooted in the cross-border medical tourism sector since 2015—has undergone a major upgrade. It has introduced a brand-new thematic sector covering the entire inbound medical travel industry chain, striving to build a precise B2B matchmaking platform that connects "Chinese Medical Institutions ↔ Overseas Customer Channels ↔ Cross-border Supporting Service Providers."
👆参展/演讲 联系主办方Organizer👆
当前，国内医疗机构普遍面临缺少海外获客渠道、海外数字营销能力不足、跨境转诊对接不畅、保险结算及地接配套尚未完善等核心痛点。Currently, domestic medical institutions generally face core pain points such as a lack of overseas customer acquisition channels, insufficient overseas digital marketing capabilities, inefficient cross-border referral connections, and underdeveloped insurance settlement and ground handling support.
正和会展致力于助力入境医疗基建新建设，打通完整商业闭环，核心聚焦八大板块：Zhenghe Exhibition is committed to empowering the infrastructure construction of inbound medical travel and creating a complete commercial closed loop, with a core focus on eight major sectors:
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杭州入境医疗新趋势专题论坛
Hangzhou Inbound Medical Tourism Forum
9月4日，我们将在杭州国际会议中心重磅开启“入境医疗新机遇论坛”。全天两场深度论坛，汇聚行业顶尖大咖，直击海外患者服务体系与成交转化：On September 4, we will officially launch the "New Opportunities in Inbound Medical Tourism Forum" at the Hangzhou International Conference Center. Featuring two in-depth sessions throughout the day, the event gathers top industry minds to directly address the international patient service ecosystem and cross-border conversion strategies:
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后续巡展预告：产业平台持续接力，北京、上海接续登场
Upcoming Tour Preview
杭州只是入境医疗板块全国巡回的第一站，正和会展将把入境医疗板块持续复制到全国核心展会：Hangzhou is just the first stop of our nationwide inbound medical tourism tour. Zhenghe Exhibition will continue to expand the inbound healthcare sector across our core national exhibitions:
🔹2026 年 11 月 19‑21 日｜北京・中国国际展览中心（朝阳馆）
🔹November 19–21, 2026 | China International Exhibition Center (Chaoyang Hall)
第二十八届中国国际医疗旅游展览会，将进一步放大入境医疗展区规模，扩大海外渠道邀约力度，面向北方三甲、涉外医院、国际合作机构开展大规模 B2B 对接。The 28th China International Medical Tourism Fair (CMTF) will further amplify the scale of the inbound medical exhibition area and intensify invitations to overseas channels. It aims to facilitate large-scale B2B matchmaking for Grade-A tertiary hospitals, foreign-related hospitals, and international cooperation agencies in Northern China.
🔹2027 年 4 月｜上海展览中心
🔹April 2027 | Shanghai Exhibition Center
落地上海站展会，立足长三角国际化区位优势，面向华东优质医疗机构、跨国保险机构、海外驻华商务机构，深化入境医疗全产业链对接，辐射整个亚太市场。Landing in Shanghai, this event leverages the international geographical advantages of the Yangtze River Delta. Targeting premium medical institutions, multinational insurance companies, and overseas business organizations in East China, it will deepen the full-chain matchmaking of inbound healthcare, extending its reach across the entire Asia-Pacific market.
后续还将落地成都、深圳站点，持续串联全国医疗供给与全球海外转诊资源。Subsequent stops will also include Chengdu and Shenzhen, continuously bridging China's premium medical supply with global cross-border referral resources.
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谁值得参与入境医疗板块？
Who Should Participate
医疗机构Medical Institutions:
三甲国际部 / 特需部、高端私立医院、中西医结合、中医康复、肿瘤专科、功能医学抗衰机构，对接海外转诊代理与数字营销服务商，拓展稳定国际患者来源，学习同行涉外业务建设经验；International/VIP departments of Grade-A tertiary hospitals, premium private hospitals, integrative medicine centers, TCM rehabilitation clinics, oncology centers, and functional anti-aging institutions. Goal: Connect with overseas referral agents and digital marketing providers, secure stable international patient sources, and gain insights from peers on building foreign-related service capabilities.
海外营销 / 转诊服务商Overseas Marketing & Referral Agencies:
一站式对接国内优质医疗供给，拿到一手医院资源，拓展合作标的：Goal: Access premium domestic medical supplies through a one-stop platform, secure first-hand hospital resources, and expand your portfolio of strategic partnerships.
配套服务商Cross-Border Support Service Providers:
医疗翻译、地接接待、跨境保险、外币结算、多语种系统服务商，直面全产业链 B 端客户，拓展业务版图。Medical interpreters, on-the-ground logistics and hospitality, cross-border insurance, foreign currency settlement, and multilingual IT system providers. Goal: Directly engage with B2B clients across the entire industry chain and rapidly expand your business footprint.
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80%过往展商参加超过2次
80% Previous Exhibitors Participate Over Twice
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获得各国政府积极参与支持
Supported by Governments and Associates Worldwide
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国际顶尖医疗机构专家齐聚
Leading Experts from Top Global Medical Institutions
从 “中国人出去看病”，到 “世界来中国看病”，入境医疗不是短期风口，是中国医疗实力崛起带来的长期产业机遇。 正和会展依托十余载跨境医疗行业沉淀，以杭州为起点，接续北京、上海全国巡展，持续搭建双向互通的专业平台，助力国内医疗机构抓住来华就医新红利，共建入境医疗完整产业生态。From "Chinese going abroad" to "the world coming to China," inbound medical travel is not a fleeting trend, but a long-term industry opportunity driven by the rise of China's medical excellence.Leveraging over a decade of profound expertise in the cross-border healthcare industry, Zhenghe Exhibition (CMTF) is building a professional, two-way B2B platform. Kicking off in Hangzhou and advancing to Beijing and Shanghai for our nationwide tour, we empower domestic medical institutions to seize the new dividends of inbound medical care and co-build a complete inbound healthcare ecosystem.
欢迎医院、机构、渠道商报名参会、参展、预约论坛分享！We warmly invite hospitals, medical institutions, and channel distributors to register as attendees, exhibitors, or forum speakers!
👆参展/演讲 联系主办方Organizer👆
